about

Sprout Strategy

Located in Tyler, Texas

Founded in 2010, Sprout Strategy Group was built on a vision of both personal and professional growth. Our name reflects our commitment to helping clients expand their businesses while continuously growing ourselves. We're dedicated to promoting a healthy work-life balance, something we believe is crucial in today’s fast-paced, ever-evolving digital landscape.

Our mission is to guide clients through the complexities of AI-driven marketing, digital marketing, website design, and traditional advertising, providing expert insights and cost-effective solutions customized to their specific needs. We take on the heavy lifting, so you can focus on what matters most—running your business. Unlike other agencies, we only recommend strategies that truly benefit you, never pushing unnecessary services.

We start every partnership with a comprehensive client needs analysis—an in-depth review of your business objectives and current marketing efforts. From there, we develop targeted strategies that align with your goals and resonate with your audience. Our approach is strategic, data-driven, and transparent, ensuring you're informed and involved at every stage of your project.

I embarked on my entrepreneurial journey with Sprout Strategy Group in Alaska, where I spent the majority of my life. Coming from a proud military family, I draw inspiration from my grandparents, who met in Laredo, Texas, in 1958. My grandfather, an 85 year old retired Chief Master Sergeant in the U.S. Air Force, and my grandmother, a 91-year-old retired CCU nurse, have profoundly influenced my values and aspirations.

In May 2022, after thoughtful consideration and guidance from my family, my daughter and I relocated to Tyler, Texas. Captivated by the East Texas lifestyle and with family in nearby San Antonio, I enjoy the warm climate, swimming, and spending quality time with my soccer-loving daughter.

With over 24 years of experience in the advertising and marketing industry, I’ve had the privilege of partnering with some of Alaska’s most influential businesses and non-profits. A standout achievement in my career was serving as the art director and strategist for the historic Lisa Murkowski for Senate write-in campaign, where I directed impactful TV commercials and print materials. Murkowski’s victory was a landmark moment in U.S. electoral history, making her one of only two federal write-in candidates to win a U.S. election. This accomplishment underscores my expertise in political strategy and my ability to deliver results in high-stakes environments.

I believe that success is built on collaboration and the strength of a dedicated team. My leadership and creative energy drive innovative ideas, a philosophy I have embraced since founding Sprout Strategy Group in 2010.